所有由julian.l[email protected]发布的文章



We build a bridge, helping Chinese students in our own private elite school to learn about America and practice English, we also help American Chinese language learners/students/designers to find what they want in China. Originally, we only specialize in finding jobs in China and bringing top architects/designers from America to our country, now we do more in the educational field.

Amasia is based in the City of Changsha, China. This is me, one of the three partners, founder of Amasia Group.

What do you mean Marketing Consultants exactly? What’s special about you?

1. We are China-based marketing consultants only;
2. We focus on architecture and furniture related market;
3. We provide marketing consutancy services to international architects and designers only, not local architects and designers;
4. We specialize in internet marketing and everything we do are based on internet. Amasia’s consultants never go out to make connections, we make all connections online.

How many international design firms do you represent?

We do not represent certain design firms, we just have some friends, favorite designers. Most of them are from California, New York, London, Florida, etc.

How much would you charge as your commission then?

The percentage varies from 5%~10%, depending on the amount of fee, it also depends on whether this client is a repeating client. We will send you a Representation Agreement for review if you are interested in working with Amasia, and we like your brochure.

Do you also provide translation services during design?

Yes that’s one of our major responsibilities. Most international design firms do not have an in house translator, nor mandarin speaking architects/designers. We are always involved in the design phase from the very beginning to the very end, to make sure the consistency of communication. However, if you have someone speaking Mandarin, then our commission will be cut less.

Can you help us to push the client to pay us?

Of course we will, because our income is from your payment. Not only that, our agents will review the payment schedule in your proposal and make sure it’s safe for you, thus us.

Can you tell me wh0 other designers you represent

Not at this stage.

We do not need to retain you for your services, right?

Right, unless you need us to do something for you to promote your company here.

How do you find clients in China?

Through this website, our Wechat accounts, and most importantly, our existing clients through the years.
Will you be like our marketing manager in China, or our translator, or a consultant?
We will be all of them. Our agent will find clients for you, recommend you to thousands of Chinese design firms who would like to work together with you, handle all the translation from negotiation, contract, design, presentation, meetings in China, site observation, local manufacturer tours, until the grand opening of the project. In addition to that, we will instruct you to improve your website, brochure so that potential Chinese clients will have better understanding to your experience and styles. And even more, our agent will review your concepts before you submit them to the client, because you do not know the Chinese codes, the government rules, the prices/costs…and we know what the client really wants before you figure it out.

Is it difficult to work in China?

Over 90% of international architecture/interior/landscape design firms had difficulties, felt frustrated when working with Chinese clients, including those who have worked in China for years. Listen to this: “An employee for an architectural firm that did work in China told the Los Angeles Times, “It was a very bad experience for us. They’d yell at us, scream at us, demand things and say you couldn’t leave the country…until you finish the job. They expected us to work 14-, 16-hour days. They had some of my designers in tears.”

Well, that’s in the past. Nowadays you do not hear this kind of sad stories anymore but we still have so much cultural differences…

So it’s all so miserable? No one had happy endings?

An employee of another firm had nothing but good things to say. “They treated us like celebrities,” he said.” From factsanddetails.com.

Well the horrible experience above was is just an extreme example, most of Chinese clients are nice to international designers. I can tell that those who had worse experience in China must be partially responsible for the consequence too. It’s always a result of conflicts between different ways of working together. In China the clients expect a lot from international designers that they paid a huge price for.

Amasia knows how to avoid those typical conflicts.

Do I have to hire you as our consultant?

No you don’t. But if you want us to maintain your Chinese website weekly, say 3 hours a week, there will be a fee for that.
We do not work for the Chinese clients, nor design firms, we are in the middle to look after both.

Who are the clients in China that are hiring international designers?

90% of them are developers who are building 5-star hotels, resorts, luxury gated communities, golf, shopping malls, skyscrapers, etc.

What are the main problems with the Chinese clients?
  • In China, it takes 3 months to build a house, while in the Western countries it takes over a year.
  • Here the code is different, but what makes it more difficult is that we have a very corrupt and powerful government.
  • In China most of people have been used to living in an environment that is lack of justice and fairness.
  • Most of Chinese architectural firms are large compared with the international design firms, they are planners, archhits and also engineers, they are both designers and “architects of records”, and the Chinese developers have no idea that most of the international design firms are smaller and only specialize in one category. This kind of differences need to be taken care of by professionals like Amasia Marketing Consultants. Amasia will instruct international designers and architects how to avoid the possible conflicts caused by wrong assumptions.
  • China is a nation lack of land yet has a huge population, and more importantly, all the land is owned by the government which means the local governments in different cities are the only seller of land when developers want to build a project. No doubt the corrupt and enormous government makes the land extremely expensive, so the developers all tried everything they can to raise the Floor Area Ratio, which makes sure they will have more floor area to sell per square meter/foot. But most of international architects are not used to design in a situation like this. And many mistakes/arguments are caused by this.
  • Since the Chinese clients are aware of all these problems based on their bad experience, they turn to us, and ask us to recommend international architects/designers because we will make their work much easier. They know we always recommend the most cost-effective and easy-to-work international designers to them. They can also tell how professional we are when they see how we translate in the meetings – we understand the architecture and construction related terminologies.
How do we pay you?
Amasia Membership

Through Paypal, you pay us when you are paid by the client, nothing upfront.

Marketing tools

We have designed a few marketing tools for you to publish your best works and news in Chinese, without paying a translation fee. You could promote your service on Linkedin but your message will not be translated, while using our tools your important messages will be translated by the system. And the potential Chinese clients can reach you directly without going through our friends or Amasia.

For example, there is a tool you can use to convert your resume into Mandarin automatically.

You need a bridge to enter the China market
We need a lot of talented architects and designers in China, but since you do not speak the language, trust our system.
What we do not do
  1. We do not design anything, none of our team is designer. Most of us are translators who learned the architectural terminologies.
  2. We do not buy anything on behalf of our clients, no equipments, no furniture.
  3. We do not hire international designers/architects ourselves, we only recommend them to our business partners in China, which could be manufacturers, design firms, installers, etc.
Explain more about your Chinese websites / connections

We work with a number of Chinese manufacturers like furniture makers, cabinetry makers, and design firms in different cities, closely, helping them to put together an international designer team for their high end clients. And we also provide fresh materials to their websites, which could be your best or recent work that is converted into Chinese using one of our tools. Click Free Tools on top of this page and find out more, or try it as it’s always free since that kind of convertion is created in a smart and professional way that no human translation is needed.

Why do you name yourself Amasia?

Amasia=America + Asia
Most of our business partners, architects/designers we work with are from America. This company started in California when Julian Luo was working there.
However, Amasia Marketing Consultants are now working with international architects and interior designers from all over the world, Europe and North America.

Amasia is a head hunter, recruiter.
Amasia Marketing Consultants

[bg_collapse view=”button-orange” color=”#4a4949″ expand_text=”finding job instructions” collapse_text=”Show Less” ]Use the form below to receive our policies as how we help you to find design jobs in China.
[contact-form-7 id=”1387″ title=”Contact”][/bg_collapse]

Designers/Architects: how to find a full time job in China

China has become a great place for designers and architects because there are so many developments going on everywhere. Many of those projects are high end. Unfortunately China has not trained enough high end designers for those projects in such a short period of time. So successful Chinese design firms are all thinking of hiring international designers with this kind of experience and talents.
If you are looking for a full time job in China, please answer these questions to be ready:
Have you translated your brochure into Chinese?

No | Yes

You need a bridge to enter the China market

Most Chinese clients who are developers or large corporations prefer to work with a design firm. But most Chinese design firms would like to hire freelancer designers/architects to be their consultants/part time designers. Of course if any Chinese companies are hiring people like you, most likely they are successful Chinese design firms.
If you are serious, we need your resume and portfolio in Chinese so that we can recommend you to our friends. Do you have a resume that’s translated into Chinese?
Well, if you have not translated your brochure, it will look not very professional if we send it to our clients many of whom do not read English. We do not want our clients think we are not professional.
Not all our local design firm clients have a translator in their office. Click here for more requirements of your brochure, and click here to learn about our translation service.
If you are not comfortable paying for the translation fee at this stage, please translate your resume into Chinese FOR FREE, and post your resume using the template we think appropriate and detailed, with all your best design works uploaded there just as what you do on Behance or ISSUU. You will read instructions how to do there.
Please do not send us your brochure and expect us to send it to our clients. We do not work that way anymore. We found it is not efficient. We are good at using internet to share information, so whenever we have a local client who call us to help to recruit international designer, we tell them to look for candidates in our websites. It saves both the client and us a lot of time/energy. We will be involved only when they find someone interesting and needs us to set up interview. Please understand we are not a typical head hunter, we are consultants and a bridge.
If you find any bugs in our website, please let us know by commenting on this instruction. And please come back to this page after you translate your brochure, we have more questions for you. Thank you.
Your brochure has been translated, Great! Do not send it to us yet. Please work on your resume first.
We can help you to create a resume that answers all important questions from potential clients. We are more experienced in these questions than most people. These are important and relevant questions but may very much likely be ignored by you because this is a different world, and you don’t know what a potential Chinese client cares the most. For example, in your country many decorators do not know how to use AutoCAD, but in China a decorator needs to use AutoCAD and even some rendering software too.
Do you have a resume that has been translated into our language so that our friends/clients can read?

Not really. | Yes, it’s translated.


If you have a Chinese version resume, great. We would suggest you to sign up one of our Chinese websites designed for freelancers like you, so that you can share it with all of our local designer friends. Whenever we receive a call from a friend who are recruiting international designers and consultants, we always give them that site to start with. It makes it easier for both sides because when you use our specially designed freelancer designer websites, we will ask you a series of questions, those are relevant and essential and our clients all would ask. So even though your existing resume does not provide answers to those questions, your converted resume will answer them for you. The converted Chinese resume will be in a friendly and professional format, attracting our Chinese clients.
No, do not send your resume to us, upload it to this website designed for you. We always refer our clients to visit this website to look for qualified freelancer designers whenever requested. Your resume will appear in our website as a more friendly, professional, and straightforward way. If we read your translated resume, in most cases we will still have a bunch of questions. It’s just not efficient. Please understand.
Click here to upload your Chinese resume.
After you post your resume in Chinese, come back here. We have more to speak to you. Thank you.

It’s a good idea to tell us how much you typically charge, say a house of certain size, and what your typical deliverable items would be, before any concrete project. When your future employee read your resume on our website which is composed exactly for readers like them, and also see your typical fee, it’s easy for them to make a decision, and you will immediately stand out for more opportunities. Yes we know it’s unusual but trust us, it works.
Please click Promotion Tools on the top menu to find more instructions.
If you see a job posted here on this website that is interesting and possibly a good match for you, just click the link on that post, it will lead you to the right direction to communicate with the job poster/client.
Have you done publishing your typical fee information? Okay, click here for next step.

Before you are hired by any Chinese design firm, we want to suggest you to consider working as a consultant of your future employee, it will significantly reduce the risk of either your Chinese employee or yourself. After working with them online on a few projects, you should be able to make a good decision. Also, you can work as consultants of multiple Chinese design firms at the same time, it’s fine. We will tell you how when we see your resume posted on site. Hope we will be able to work together soon.
When you post your resume in our website, the system will ask you the same question.

Designers:how to promote yourself in China


[bg_collapse view=”button-orange” color=”#4a4949″ expand_text=”Tell us who you are and what you do” collapse_text=”Show Less” ][ap-form][/bg_collapse]

[bg_collapse view=”button-orange” color=”#4a4949″ expand_text=”How do we help” collapse_text=”Show Less” ]
We work with many Chinese developers who are developing luxury projects: homes, hotels, shopping malls, resorts, new town development. We also work with many Chinese design firms who could connect you with many Chinese clients by working with you as a team. Our website is designed to connect your profile with them even though you do not speak Chinese, we will show your works to them in a way Chinese clients are familiar with.

We can match you with local Chinese design firms who are actively looking for international designers to partner with. They will be great resource of your company.

  1. Let Chinese clients/readers/designers know your company’s news like winning award, etc, in an easy way.
  2. Let them know how much you typically charge.
  3. Share your new design renderings, sketches, photos in our website, which will be shown to many people here in China. Do not worry our site is easy to use. And it’s all free. Scroll down to read our explanation.
  4. Or, if you are a freelance designer, you can use our another website to create a Chinese resume for free.

Note that if you publish these messages on our website, we will be able to share them with all our readers at the same time using the internet marketing tools by giving them the link. In the meantime, search engines will also help you to find clients who are interested in your design.


[bg_collapse view=”button-orange” color=”#4a4949″ expand_text=”web pages in Chinese” collapse_text=”Show Less” ]

If you are a design firm and have no website, I am afraid our clients will not trust you. Would you like us to create a website for you?

[bg_collapse view=”button-orange” color=”#4a4949″ expand_text=”Chinese social media” collapse_text=”Show Less” ]

How to post your new designs in Chinese social networking sites without hiring a translator

A picture says a thousand words, especially when design is involved. Publishing your best work is the best way of marketing nowadays because it’s efficient without needing to type a lot of words, and using your smart phone to do so can be fast. It saves your energy because what you need to do is just make a number of selections, and upload a few photos of your works.
More and more people are using smart phones to get on internet, instead of PC. And people are using social networking sites to share/get information more and more, instead of using browsers. So we encourage our international architects and designers also try to use the Chinese social networking sites, which are similar to Facebook and Twitter.

Really? Can I use my smart phone to post my new design works to a Chinese social networking site, even though I do not read and write Chinese?
Yes you can. And you don’t need to write nor read Chinese, it’s easy and free. Just fill some forms we designed. Your selections will be shown in Chinese.


Bilingual Web Design Services: English + Chinese (designers/architects)

Most design firms have already owned a website. If not, then we can design a website for you, in both English and Chinese.
Do not worry. You website will not look like this website which you are reading because our site and yours serve different purposes. We are consultants, the main contents of our website are instructions, while design firms’ websites show portfolio of your work. Our website is designed for people like you while your website is designed to impress potential clients. Your website needs to have taste, while our website needs to be instructive.
Yes we have designed websites for the designers we represent before and they all worked well. The reasons are:

  1. Designing a website for a designer team just showcasing projects, profiles, awards, etc is a most common type of task. It’s much easier to design than a social networking website for which you need to write most of the codes. You don’t need a professional web design company to design a web for a design firm. We can do this just as good.
  2. We don’t need to hire a translator to design a bilingual web. We are bilingual.
  3. We are not web designers, we are consultants who know what you do, and how to please Chinese clients. So our bilingual web design services are more practical.

What is the cost of designing a bilingual website?

Typically it is $1,000~`1,200.
Do you have any bilingual website that you designed before, to show to us?
Not convenient at this moment, sorry. In most cases we are only hired to design a Chinese website as they have an English website already.
If you are interested in our service, please use the comment form below to send your questions and requirements to us, and we will start from there. Thank you.






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